Category : marketing

Friday, May 21st, 2010

How do you win awards?

Do just for the STAR architecture firms win?  Is it all about luck?

What I have learned is that winning awards requires a small amount of good fortune and a tremendous amount of work.  Yes the same firms seem to win all the awards each year for one reason- they put the effort into remarkable design and they put that same effort into winning awards.

The firms that win the most awards have a system to presenting their projects.

Having been a juror for most of the major awards programs, I have been privileged to see hundreds of winning projects.  These winning firms have all developed secrets to winning the awards.

The secrets are going to be revealed………….one at a time!

Friday, May 21st, 2010

Design Awards List of Top 10 Tips

TOP 10 list- Ball State University – David Letterman’s alma mater
Presented to the student body – March 3, 2003

  1. You are important, you can change the world
  2. Everyday counts, make the most of the opportunities
  3. Be an artist, see the world as your clay to be sculpted
  4. Question your assumptions
  5. Respond to the context – physical/social/cultural
  6. Make connections and continuities with history/people/places/memories
  7. Be multi-disciplinary- it’s all design
  8. Heal the environment- make positive impacts
  9. Build! Architecture/relationships/Processes/Philosophy
  10. CARE + SHARE – tell the world

Thursday, April 1st, 2010

Secret to winning design awards

Get great photography!

Monday, March 15th, 2010

How do you get the word out?

The first way I know how to get the word out is to get the idea legitimized.    Get other famous architects to promote your idea.   Simply enter and win some design awards competitions.   There are more awards programs out there than there are Lady GAGA songs on the radio. 

Pick what awards programs best matches your project.  If it is unbuilt then win a PA Award.  If it is green-win a COTE award- or green award from Contract magazine.  Artistic interior- just win a BOY award and be published in Interior Design Magazine.  Have a small project- enter the AIA small projects awards.  Residential, enter the AIA housing awards and Residential Architect awards.  Are you emerging? Better win an Architectural review emerging architect award.   And did I mention AIA awards at local, state, regional and national levels.   Record interiors and record houses are fab.  Asid, green awards, id magazine awards, better homes and gardens has awards.  

Believe me if you do remarkable work, there is quite a few awards programs to enter.

Do awards lead to work?  Indirectly yes.  But directly lead to work?  It can happen.  I was fortunate enough to win an AIA National Honor Award just a few years after hanging out my shingle and a small mailing I did announcing the award lead to the Broadmoor Development Company Project and the Quality Telemarketing project.

Awards have been very, very good to me.

Saturday, January 30th, 2010

Get the word out!

Great ideas, great projects, great buildings seem to have huge PR campaigns. Right?  They pop up in design journals, win all the design awards and are in videos on the net.   

Must have a great pr firm who can generate tons of publicity right?

Maybe – but today is not the 1960’s with advertising agencies putting commercials on tv to educate the world. 

If your project is remarkable, truly remarkable, then how can you get the idea out there?  How can people see it and judge for themselves?

The third rule of marketing is to get the word out!   

Friday, January 15th, 2010

First rule of marketing is to be the best!

The first rule of marketing is to be the best!

AIA National Honor Awards for Interior Architecture

1999-2010- most awards won in last 10 years

1)    Randy Brown Architects [RBA]      (6)

2)    Elliott & Associates                              (5)

3)    SOM                                                        (4)

4)    Pugh + Scarpa                                      (4)

5)    Peter Marino Architects                       (4)

6)    Clive Wilkinson Architects                   (3)

7)    Morphosis                                              (3)     

8)    Shelton Mindel and Associates         (3)

9)    Perkins + Will                                         (2)     

10)  Architecture Research Office             (2)      ­

The second rule of marketing is to be the best!